Our uniqueness in Graphics Design

Although the term “graphic design” has only been around since the 1920s, the art form itself has been an important part of visual communication for thousands of years. We can see early examples of graphic design in ancient manuscripts and even prehistoric cave paintings.

Today, the graphic design industry spans many different disciplines and specializations. It's an exciting field that’s perpetually evolving, but its adaptive nature can make it a little confusing for a newcomer to understand exactly what graphic design is and what types of work professionals do.

What is graphic design?

Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all—if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout—you are using a form of visual communication called graphic design.

Graphic designers work with drawn, painted, photographed, or computer-generated images (pictures), but they also design the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. Designers create, choose, and organize these elements—typography, images, and the so-called “white space” around them—to communicate a message. Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.

Samlive Art Media and Brand Communications Ltd, graphic art streamlines communication. We are capable of using different colors to highlight which metrics are rising and which are dropping, thus making it easier for the viewer to quickly understand what’s going well and what needs to be adjusted.

Samlive Art Media and Brand Communications Ltd can also elicit an emotional response from the viewer or even motivate them to take action. For example; food packaging design aims to make the food inside seem more appealing to eat. 

Samlive Art Media and Brand Communications Ltd develop images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experience. For example, you know that a chili pepper is hot, and this knowledge in combination with the image creates a visual pun.

In some cases, Samlive Art Media and Brand Communications Ltd rely on words to convey a message, but we use words differently from the ways writers do. To designers, what the words look like is as important as their meaning. The visual forms, whether typography (communication designed by means of the printed word) or handmade lettering, perform many communication functions. They can arrest your attention on a poster, identify the product name on a package or a truck, and present running text as the typography in a book does. We are experts at presenting information in a visual form in print or on film, packaging, or signs.

Samlive Art Media and Brand Communications Ltd often combine images and typography to communicate a client’s message to an audience. We explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the designer not only to find or create appropriate letterforms and images but also to establish the best balance between them.

Designers are the link between the client and the audience. On the one hand, a client is often too close to the message to understand various ways in which it can be presented. The audience, on the other hand, is often too broad to have any direct impact on how a communication is presented. What’s more, it is usually difficult to make the audience a part of the creative process. Unlike client and audience, Samlive Art Media and Brand Communications Ltd knows how to construct a message and how to present it successfully. We work with the client to understand the content and the purpose of the message. We often collaborate with market researchers and other specialists to understand the nature of the audience. Once a design concept is chosen, Samlive Art Media and Brand Communications Ltd work with illustrators and photographers as well as with typesetters and printers or other production specialists to create the final design product.