OUR COLOUR LANGUAGE IN ART AND DESIGN
Samlive Art Media And Brand Communications Ltd understand Colour as an element consisting of hues, of which there are three properties: hue, chroma or intensity, and value. Colour is present when light strikes an object and is reflected back into the eye, a reaction to a hue arising in the optic nerve.
In works of art, Samlive Art Media And Brand Communications Ltd use colour to depict and describe the subject. Artists, especially painters, utilize their knowledge of colour to portray mood, light, depth, and point of view in a work of art.
A Brief Guide to The Colour Wheel
The colour wheel is a circular diagram that illustrates the relationships between different colours. Here is a brief guide to the colours in the colour wheel.
Primary Colours: Primary colours are colours that are combined to make a range of other colours. Traditionally, these are red, yellow, and blue. When mixed, these three primary colours can form many other Colours.
Secondary colours: Secondary Colours are the result of mixing two primary colours. In the traditional colour model, the three secondary colours are green (yellow plus blue), orange (yellow plus red), and purple (red plus blue).
Tertiary colours: Tertiary colours are the combination of one primary colour with one secondary colour. There are six tertiary colours on the traditional colour wheel: magenta (red-purple), vermillion (red-orange), amber (yellow-orange), chartreuse (yellow-green), teal (blue-green), and violet (blue-purple).
Complementary colours: Complementary colours are colours that are found opposite each other on the colour wheel. Complementary colour schemes include blue with orange, red with green, and yellow with purple.
Analogous colours: Analogous colours sit next to each other on the colour wheel. Analogous colour schemes include yellow paired with chartreuse and green; red with vermillion and orange; and blue with teal and violet. The three colours in each pairing share a common hue, so they appear to match.
Warm colours: Reds, oranges, and yellows are referred to as warm colours.
Cool colours: Blues, greens, and purples are referred to as cool colours.
Monochromatic: A colour scheme is monochromatic when it only features shades or tints of a single hue.
Neutral colours: Blacks, greys, whites and shades of beige are often referred to as neutral colours.
Colour in art is extremely important-but why?
Because whatever you are using in your interior scheme, your art is going to complement or add to that. Colour has been used by interior designers, advertisers, and artists to influence enhance our environments. Colour in art can evoke a mood or create a response in the viewer.
Colour plays a vitally important role in the world in which we live. Colour can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, colour can even save on energy consumption.
Colour plays an important role in our lives. Colours can change moods, reduce or increase tensions, cause excitement, and sometimes have a soothing effect on a tired person. For babies and small children, understanding colour is an essential building block during their formative years.
What are the key characteristics of colour in art?
Colour itself has three primary qualities: Hue, Chroma, and Value, also known as Hue, Saturation and Lightness.
Hue: Hue is the founding dimension of a colour determined by wavelength; in short, hue is just the base colour. Hue refers to the colour itself, which is distinct from any other colour, and represents the name we assign that colour such as red, orange, and magenta.
Chroma/Saturation: Chroma, more often called saturation, refers to the intensity and purity of a colour. Chroma is related to saturation, with high-chroma colors appearing brighter, and low-chroma colours appearing duller. When you start to add chroma and value to a hue, you start to create new tints, tones, and shades of a colour.
Value/Lightness: The third property of colour is value (lightness). Value measures the degree of light reflected — When hues are mixed with white, the resulting colour will have a lighter value called tints. When hues are mixed with the colour black, they have a darker value called shades.
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